Why World Cup tickets got so expensive

Taylor breaks down FIFA's 'variable pricing' for the 2026 World Cup and sets it beside the faster dynamic pricing that caught out Oasis fans, a neat way to show prices responding to demand in real time. The piece is strong on scarcity and urgency raising willingness to pay, and on how a near once-in-a-lifetime event supports high prices. There is a good comparison with US entertainment pricing (Super Bowl, Taylor Swift) that raises the question of whether prices simply recalibrated to a wealthier customer base. Directly relevant to the price mechanism, demand determinants and price discrimination, and accessible to all A-level students. A tidy starter or discussion piece, with enough real figures to hang some analysis on.  Read here