How much is a Freddo these days?

The Freddo returns as the nation's unofficial inflation gauge, from 10p in 2005 to 45p now. Taylor's angle is 'internal reference prices': the expectations we form from past experience, and why a Freddo stings so much (we imprint its 'normal' price in childhood and compare today's to pocket-money memories, not to last year). A neat parallel with US egg prices, and with how the age you first met dollar prices shapes your mental exchange rate, makes the behavioural point stick. Best for behavioural economics, anchoring and how inflation is perceived rather than measured. Short and very accessible, so it works as a starter or as a companion to a proper inflation lesson rather than a standalone analysis.  Read here