The £10 pint era

A short read that packs in more than its length suggests. Taylor breaks down the cost of a £9.50 pint at the O2 into taxes, business rates, utilities, wages and rent, then adds two behavioural points: the venue's captive-audience monopoly, and the expensive pint acting as an anchor that makes a £4 Pepsi look reasonable. The idea that a pint's price is unusually 'salient', so price rises feel especially outrageous, is a neat link to inflation expectations. Good for costs of production, indirect taxes, monopoly power and behavioural anchoring. Its brevity means it is a starter or example rather than a core resource, but it is accessible to all students and touches several topics at once.  Read here