Sequels, kids and monsters: the formula for a blockbuster film

Hermione Taylor uses last year's highest grossing films to unpick why sequels, franchises and children's films dominate the box office while streaming eats into cinema audiences. The economics is light but the hooks are strong: streaming and cinema as substitutes, convenience and cost as determinants of demand, and children's weak grasp of delayed gratification as a nudge towards the 'watch it now' cinema trip. Useful as a lesson starter or a discussion piece early in a demand topic, especially with a class that responds to pop culture. It stays firmly at the accessible end and doesn't stretch much beyond determinants of demand, so treat it as a way in rather than a source of exam-ready analysis.  Read here