The scam of 'sensible' spending

A sharp piece on how 'sensible' framing switches off our scrutiny. Taylor covers extended warranties on cheap goods (often more profitable for the retailer than the product itself) and the wave of 'high protein' versions of foods that were already protein-rich. The through-line is that labelling a purchase cautious or virtuous stops us questioning whether it is actually good value. Useful for information failure and asymmetric information, and for behavioural ideas about framing and rules of thumb. It stays short and doesn't develop the analysis far, so it works best as a discussion starter or an example to drop into a market failure lesson rather than a standalone resource. Accessible to all students.  Read here