Behavioural Economics podcast

This is from Economics in Ten podcast, a special episode. This special steps back from individual economists to look at behavioural economics as a field, specifically the heuristics and biases that shape everyday decision-making. Pete and Gav cover how governments, businesses and the media exploit predictable patterns in human thinking, from supermarket layout tricks to Ponzi schemes, and look at how nudge theory can be used to influence behaviour at scale. It’s a good companion episode to the Herbert Simon entry (Season 8, Episode 1) and sits well alongside teaching on behavioural economics and bounded rationality. Very accessible and engaging: the real-world examples of manipulation and bias tend to land well with students, and it’s a good one to recommend alongside or after teaching the behavioural economics section of the spec.  Listen here (via show page)